3 Apr
Not to be a jerk about it.
The difference between cockiness and arrogance can be sliver thin, but it does exist. Cockiness is the star basketball player assured in his responsibility for the buzzer-beater shot. Arrogance is the prancing show pony demanding the shot because he thinks none of his teammates are capable. Keen confidence in oneself underlines cockiness. Acute comparisons and denigrations of others moves the line into arrogant asshole territory.
In our own playing field as a development and hosting company we foster a confident cockiness. We think such an attitude shows we know our stuff, and that people can trust us to get shit done. Monday, we failed to keep the cockiness in check and landed squarely in arrogance territory. We noticed a fellow hosting company experiencing some hiccups and instinctively puffed the feathers out. Several of you called us out and rightly labeled it a dick move.
We’re sorry.
Our website emphasizes that we’re building a kick-ass hosting company. One with rock solid uptime, state of the art fail-over strategies, and just all-around awesomeness. This isn’t to say that some of our competitors aren’t also kick-ass - Engine Yard being a perfect example. They’re a fellow hosting company we look to for inspiration and with respect - even if that wasn’t shown Monday.
One of our internal mottos is to fail fast forward. In hindsight, we certainly failed fast in our promotion attempts. We tried capitalizing on someone else’s hiccups instead of looking after ourselves. Moving forward, we’ll make sure to sell ourselves based on our own ability, not the downfall of others. We want to be a cocky, kick-ass hosting company - not a bunch of arrogant jerks.
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